Livestreaming e-commerce saw sales surge by 19% during the latest Singles Day shopping festival in November, while sales via traditional e-commerce dropped by 1%, according toMcKinsey analysis. Since the onset of the Covid-19 pandemic in early 2020, retailers in China have rushed to hire or...
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Live stream shopping is a huge industry in many countries. In China, selling through live streaming is a leading sales platform. However, it has yet to take off in Australia and New Zealand. There are currently more than 200 live streaming sites with over 700 million users in 2021, reported...
While livestream shopping is extremely popular in China, it’s still gaining traction in the U.S. and other markets. Chinese e-commerce giant Alibaba picked up on livestream shopping in 2016, and its Taobao app helped make it a popular way to sell products within just a few years. In 2...
Live stream shopping is the process of browsing and purchasing products through a social media live stream, typically hosted by a brand, celebrity, or social influencer.
According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. This figure is expected to increase, and it’s estimated that the total revenue of China’s livestream streaming e-commerce will reach RMB 4.9 trillion (US$720 billion) in 2023. ...
The rapid growth of livestream shopping in China indicates that Chinese consumers are gravitating towards this kind of online shopping—but why? Based on a virtual ethnography of Taobao livestreams and in-depth interviews with viewers, this study found that Chinese users en...
KOL marketing,Live-stream shopping in China The live streaming market in China is experiencing remarkable growth and innovation, offering a unique platform for businesses to engage with their audience and drive sales. As of February 2022, over 703 million live streaming users resided in China, con...
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A rising class of creators in China are racing to get in on live-stream shopping, an emerging form of retail that has become an estimated $66 billion industry.