百事品牌重塑,不再“Live for Now” 案例简介:自1898年Pepsi-Cola百事可乐诞生以来,一贯与“渴望”并进,而如今,百事终变“渴望”为“爱”。 基本信息 创作者 案例详情 基本信息 广告品牌:百事可乐 发布日期:2019-01 行业领域:碳酸饮料,饮食/特产,饮品/饮料/冲饮...
"Live for Now is considerably more than a positioning statement or a single ad creative--it is the central governing idea for the brand globally," said PepsiCo global enjoyment brands president Brad Jakeman. "Pepsi has always inspired people to embrace the 'now' by being at the epicenter of...
Pepsi Cola百事可乐 《Live For Now MOMO》暂无简介基本信息 创作者 案例详情 基本信息 广告品牌: 百事可乐 , 百事可乐 发布日期: 2019 行业领域: 饮食/特产 媒体类别: TVC , 短视频 广告语言: 汉语 媒介平台: 网络 综合评分 0 暂无评分 创意 0 文案 0 视觉 0创作者 导演: 陈奕仁 案例详情 涵盖全球...
"Live for Now is considerably more than a positioning statement or a single ad creative--it is the central governing idea for the brand globally," said PepsiCo global enjoyment brands president Brad Jakeman. "Pepsi has always inspired people to embrace the 'now' by being at the epicenter of...
8:14pLucid is looking for a new CEO. Why that may be a good thing. 7:23pPepsi will pay $1.7 billion for a soft-drink company that got its start on ‘Shark Tank’ 7:20pReddit’s stock has soared 170% since the IPO. Here’s why the honeymoon may now be over. ...
- Madonna was paid $5 million (GBP2.5 million) by Pepsi to film a commercial that never even aired. Pepsi bosses pulled the controversial ad, which was related to her Like A Prayer video and full of religious overtones.- Madonna has won nine Razzie Awards: Worst Actress for Shanghai ...
Prior to Pepsi, Saint John served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee's SpikeDDB. Saint John was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, ...
and Rajasthan Royals are out from this session due to the allegations of spot-fixing. They have been replaced by two new teams, namely Gujarat Lions and Rising Pune Supergiants. Now soft drink giant Pepsi is not the main sponsor of the tournament and now the place has been taken by TATA...
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PepsiCo'sLay's potato chips make theirSuper Bowl ad debutin a spot starring tuxedo-clad actors Seth Rogen and Paul Rudd. Rogen and Rudd eat the chips while reminiscing over some memorable moments, like singing along to Shania Twain together and being kidnapped by a stalker. ...