Since then, the PGA and LIV agreed to merge, though that deal is still far from complete, with both sides figuring out logistics. “We are thrilled to partner with Fox Sports, one of the preeminent broadcast networks in the world,” said LIV Golf CEO Scott O’Neil. “LIV Golf is getti...
“The idea of team play in golf? Now that’s a game-changer,” says Pippen. “Take it from me. Being on a team can be pretty rewarding. It’s not just you. It’s everyone — pulling together — toward the same goal.” The video shows LIV stars like Dustin Johnson, Patrick Reed,...
LIV Tour wasn’t moving wagering needle The start-up golf league that launched last year failed to get much traction in the betting space for a variety of reasons. An obvious one was the lack of consistent television exposure. Even when events were aired, ratings were not great. In fact,...
Of course, if you were watching, youdidfocus on the golf. That much is clear in NBC’s latest ratings report, which showed an average audience of some 941,000 viewers during Sunday’s final round, the largest since 2010 for the tournament (formerly called the ANA Inspiration) in the first...