But any deal, even a time buy, would give LIV Golf what it desperately needs — TV viewership on an American linear channel. The league already has paid enormous signing fees — some reported in the $150 million range — to attract players, and each tournament offers $25 million in prize...
Elsewhere, viewing metrics suggest low viewership numbers with The CW may have impacted their attractiveness. Watched our latest YouTube video?
The league's events have been broadcast on the CW network for the past two years with low viewership numbers, and the lack of a mainstream television deal has been widely viewed as one of LIV's biggest shortcomings. LIV Golf's fourth season begins in February in Riyadh, Saudi Arabia. Its...
The past month has not been the friendliest to LIV Golf. Its antitrust lawsuit against the PGA Tour has bled plaintiffs. Enlisting the MENA Tour as an end-around for its world rankings problem has stalled, and despite Brooks Koepka’s tears, LIV Jeddah viewership numbers havestruggled mightily...
Golf is not that big on TV. Even the TOUR. Most of the LIV events are in time zones which put them on US TV in the middle of the night. They will never get huge viewership. Then for me personally. 9/11. If I could find a gas station that stated that their gas was Saudi-free...