LIV Golf had an event in Tucson this weekend, but judging by the TV ratings, most of you either didn't notice or didn't care. For the second tournament in a row, ratings were in the toilet, about as low as they
Plus, in Phil Mickelson, it got one of golf’s all-time top 10 who underwent a bizarre sort of midlife crisis in public view. LIV has poor television ratings, but ratings were never part of the business plan. The plan was to drain the PGA tour of personality, drag down its week-to...
The debut of LIV Golf on The CW drew a pretty small audience over the weekend, averaging under 300,000 viewers.
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Still, LIV Golf has faced head winds in the U.S., especially in regards to television ratings—although as O’Neil acknowledged, so far, the events have been played during late-night or early-morning windows. There has also been a slow acceptance in golf circles of the team concept, whic...
One could make and likely win the argument that television ratings matter less to LIV Golf than any other professional sports endeavor. So the mere fact that its fourth season will be broadcast on Fox Sports is already a win as one of the stranger live-rights stories shows actual progress in...
While LIV Golf hasn’t broken any records for television viewership in the U.S., the PGA Tour broadcast audiences are slowly decreasing as well. Nielsen ratings will indicate that overall television audiences for Tour events are going down and even the majors are suffering TV audience losses. ...
with big women’s events turning extended national television windows into record ratings for their networks. Notably, NBC said its Chevron Championship audience peaked at 1.54 million viewers around 7:15 p.m. ET — about an hour after the broadcast was “scheduled” to end, or around the sam...
The start-up golf league that launched last year failed to get much traction in the betting space for a variety of reasons. An obvious one was the lack of consistent television exposure. Even when events were aired,ratings were not great. In fact, the LIV Tour stopped releasing viewing figu...