Little Red Book (Xiaohongshu) is an app you don’t want to miss. Withover 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter the Chinese market and increase their brand awarene...
after uses close Little Red Book, 77.1% of the e-commerce purchase goes to Taobao. Thus brands with Tmall flagship store don’t have strong need to open a Little Red Book store.
What is the Little Red Book App? Little Red Book definitely got its place in the very competitive Chinese social media environment. Chinese users like to search for information for any kind of purchase. In this context, Little Red Book has become the perfect app to do so and meet the need...
When discussing social media commerce platforms in China this year, two giant platforms cannot be overlooked: Douyin and Xiaohongshu, which is literally translated into Little Red Book (LRB) and compared with Western applications Instagram and Pinterest. Douyin (Chinese ...
1. 小红书国际版app名为LittleRedBook，以保持与原名称的一致性，同时易于用户记忆和识别。2. LittleRedBook是一个国际化的流行潮流指南应用，深受全球用户的喜爱。3. 该应用提供包括流行风格、健康、时尚、旅游等多个领域的内容，旨在帮助用户掌握全球最新的流行资讯。4. 通过LittleRedBook，用户可以发现...
There is also a “Nearby” section, integrated into the app, that allows users to find venues nearby to have food or shopping experiences while on a business trip to Hong Kong. From a Social Platform to an E-commerce Platform The Little Red Book reflects a unique combination of sim...
Little Red Book (XiaoHongShu-小红书), is a social e-commerce shopping app targeting 18-to-35-year-old Chinese women; the platform helps users discover and buy luxury products from overseas, share Shopping Notes and spread fashion trends. ...
How to get started on RED? Is there an English version of Xiaohongshu? The best way to start is by downloading the app.So how to download the Xiaohongshu app?Just like any other app, you can go to your Apple Store or Google Play and type ‘Little Red Book’ or 小红书 in the sea...
Little Red Book/Xiaohongshu is more than just an e-commerce app! We will introduce how brands should leverage it for your strategy and user experience!
Little Red Book still faces the challenge of converting fans into paying customers. To boost its revenue, the 100 million-strong applaunched a brick-and-mortar storein Shanghai last June. In September, the platform stopped companies from inserting links that encouraged users to visit other e-com...