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(2014). Country-of-Origin Marketing: A list of typical strategies with examples. Journal of Brand Management, 21(1), 81 - 93.AICHNER, T. Country-of-origin marketing: A list of typical strategies with examples. Journal of Brand Management, v. 21, n. 1, p. 81-93, 2014....
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they ...
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targeted direct mail or internet marketing, the opportunities to develop targeted marketing (customer r... Jedid-Jah,Jonker,and,... - 《Expert Systems with Applications》 被引量: 154发表: 2004年 Pricing strategies to maximize revenues in the lodging industry Price-ending strategies may be ...
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YouTube’s status as the most widely used platform for video marketing reflects its vast reach and effectiveness in engaging diverse audiences, making it a cornerstone in video-driven marketing strategies. 8. Podcasts and other forms of audio content are part of the content strategy for 25% of...
97% of marketers include content marketing in their marketing strategies. Semrush 78% of companies that believe their content marketing was very successful in 2021 have a documented content marketing strategy. Semrush Only 30% of marketers say the COVID-19 pandemic will not change their plans...
Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. A solid