Lipton s marketing mix is designed as follows: Product As a product, Lipton ice tea has a lot to offer as a unique selling point as compared to its rivals. The biggest edge that Lipton has is the recent research reports stating the medical benefits of consuming tea. Lipton has been ...
The Marketing Mix As mentioned earlier, despite of being a market leader, Lipton ice tea faces a constant competition from other dominant brands in the tea market. This prompts Lipton to maintain an aggressive marketing strategy to create brand loyalty and to ensure its leadership in the tea mar...
The Marketing Mix As mentioned earlier, despite of being a market leader, Lipton ice tea faces a constant competition from other dominant brands in the tea market. This prompts Lipton to maintain an aggressive marketing strategy to create brand loyalty and to ensure its leadership in the tea mar...