In terms of where I might go from here, clearly I’m keen to move into more senior, director level roles but as important for me is ensuring that the role of insights continues to build its profile within big business. Which brands do you think are doing digital well? It’s default fo...
Greetings, marketers! We’re here to give you the most succinct and straightforward primer for success with branding on LinkedIn. To help you along your learning journey, we’ll include plenty of links to guides and content with additional information. Ready? Let’s get started. ...
Looking ahead, I am excited about the evolving landscape of digital content and its potential for innovative strategies and user-centric experiences. I am open to networking and collaborating on projects that push the boundaries of content strategy and digital marketing. If you share my enthusiasm f...
LinkedIn often lends itself to educational content, and visuals also help your audience understand and retain key points. You can improve accessibility by accommodating multiple learning styles while enriching the experience for all. Don’t limit yourself to static images. LinkedIn is particularly popula...
LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline, current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,”“...
This is the number of clicks on your ad. This includes clicks on the ad content and your company name and logo, but excludes some social actions such as likes, comments, and shares. Total Spent This is the amount you spent on clicks and impressions for your ad. ...
Include Smart Links resources to make it easy for reps to leverage the tool to attract, teach, and interact with their buyers. Train, measure, and reinforce via coaching around the KPIs set. How to Prospect with Sales Navigator Did you know that you can easily filter to find 2nd-degree co...
You can use LinkedIn targeting filters and Matched Audiences to segment your audience by stage in the funnel, and align content accordingly. For lead generation purposes, you’ll really want to hone in on those prospects that are in the “Interest/Consideration” phase. So, for example, has...
Video views are an important metric for content creators and businesses alike. In the age of digital media, having a steady stream of video views can increase visibility on social media. For a video view to count, a user must watch the video for a minimum of two continuous seconds, and ...
Select the most effective Linkedin ad objective based on your KPIs Understand the best content on Linkedin Which ad targeting to start with Which ad format to use Measure, report and optimize your campaigns. Complete Linkedin ad specs and banner image sizes New ad formats and new changes pop ...