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1. Set up a user profile If you don’t already have a Linkedin account, sign up for one. Make sure your social media manager (or whoever will be responsible for managing your content on a daily basis) does the same. 2. Request a business page To set up your business profile, sel...
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LinkedIn claims to have a membership of one billion worldwide, and not all of them are actively job-hunting.4The site has become a central place for professionals, business owners, freelancers, and consultants to keep in touch with their contacts, make new contacts, increase their public reach...
Home Magazine How to Use LinkedIn for Business Purposes Are you looking to expand your firm’s reach in its industry? Perhaps you are looking to establish your leadership team as influencers and thought leaders. Maybe you are looking for potential strategic or business partners, or even talented...
Best practices for LinkedIn ads LinkedIn ads can help you reach new audiences and grow your business. However, as with any type of paid advertising, you’ll need to be purposeful in how you use ads. Here are some best practices for LinkedIn ads: Save Time & Grow Your Brand LinkedIn ads...
For a business, this can be your company logo or another image Add a Background Image LinkedIn also offers you an option to add a background or cover photo to your profile page. If you choose to do this, use an image related to your professional life. For example, if you are a grap...