Maintaining equilibrium between breadth and depth is crucial. Combining general industry hashtags (e.g. #Marketing) with specific ones (e.g. #ContentStrategy) maximises your content’s visibility. General hashtags cast a wide net, connecting you with a broad audience, while niche hashtags...
Simply uploading some updates now and then won't cut it, though. It would be best to have a cohesive LinkedIn content marketing strategy to connect and convert. More on that coming up! Content is the modern calling card. In decades past, a striking print brochure or slick commercial conveye...
Here are some ways that you can utilize data analytics to get more value out of your Linked In marketing strategy. 1. Create and Optimize Your LinkedIn Company Page with Machine Learning Tools Your company page is the first thing people see. Their first impression will depend on how interestin...
LinkedIn marketing strategist and author Michaela Alexis says LinkedIn is like the world’s largest networking event. Everything you post shapes how people perceive you, even if you never meet them. As a seasoned content creator, Michaela has witnessed the evolution of LinkedIn over the years an...
Let’s break down some of the main ways your business can benefit from LinkedIn marketing. Increased brand awareness There are 900+ million members on LinkedIn. That’s millions of people you could potentially reach with the right LinkedIn content marketing strategy. Moreover, a user’s interacti...
Get the latest LinkedIn news and learn how to use the world’s largest professional network to market your business and advance your digital marketing career.
当时我正好从eBay来到LinkedIn,负责Marketing Analytics,主攻Growth and Engagement。eBay的Marketing Analytics是非常著名的。有10年以上的经验积累。光全球Marketing方向的分析师鼎盛时期都有小百人规模。各种丰富的模型。我当时正好有机会引导了基于客户行为提供个性化的Marketing Strategy的改革,优化了各个渠道的策略和模型,为...
Short status updates get more comments & shares than long-form content published on #LinkedIn. @ChuckHesterShare on X My content marketing strategy is straightforward: Provide content that’s valuable to my core audience (executives and marketers) ...
Tagging other LinkedIn profiles can inspire the tagged people to share your content with their networks. However, tagging too many people may cause the LinkedIn algorithm to flag your post and limit its exposure. Tips for building an effective LinkedIn marketing strategy ...
eBay的Marketing Analytics是非常著名的。有10年以上的经验积累。光全球Marketing方向的分析师鼎盛时期都有小百人规模。各种丰富的模型。我当时正好有机会引导了基于客户行为提供个性化的Marketing Strategy的改革,优化了各个渠道的策略和模型,为eBay挖掘了巨大的市场机会。 来到LinkedIn,发现当时的市场营销部门还很年轻。