Maintaining equilibrium between breadth and depth is crucial. Combining general industry hashtags (e.g. #Marketing) with specific ones (e.g. #ContentStrategy) maximises your content’s visibility. General hashtags cast a wide net, connecting you with a broad audience, while niche hashtag...
我当时正好有机会引导了基于客户行为提供个性化的Marketing Strategy的改革,优化了各个渠道的策略和模型,为eBay挖掘了巨大的市场机会。 来到Linkedin, 发现当时的市场营销部门还很年轻。其实这种Marketing起初不受重视的现象在产品为主导的公司不新鲜,Facebook内部的Marketing部门据说才2年左右的历史。一旦启动,Marketing所起到...
当时我正好从eBay来到LinkedIn,负责Marketing Analytics,主攻Growth and Engagement。eBay的Marketing Analytics是非常著名的。有10年以上的经验积累。光全球Marketing方向的分析师鼎盛时期都有小百人规模。各种丰富的模型。我当时正好有机会引导了基于客户行为提供个性化的Marketing Strategy的改革,优化了各个渠道的策略和模型,为...
To beat the LinkedIn algorithms you‟ll have to publish a lot of content. Many high-performing accounts strategy is formed of 90% republishing. Some of them have never created completely original pieces for the platform. Don‟t worry about duplicate content issues or the impact on organic ...
LinkedIn marketing strategy FAQ How effective is LinkedIn marketing? LinkedIn can be an effective tool for generating leads and driving web traffic to your site or ecommerce store. According to aninternal study by LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. ...
How to Execute a LinkedIn Content Marketing Strategy Now that we have discussed the two main strategies you can use to distribute your content on LinkedIn, let’s discuss best practices for executing that content. Although each industry is different, keep in mind tha...
I offer a range of products and services to help businesses grow and succeed, including content marketing strategy development, prompt design, and in-house training and masterclasses on using AI tools such as ChatGPT in a business setting. ...
Knowing your audience sets the foundation for your LinkedIn B2B marketing strategy. It ensures your content and engagement strategies are targeted to the right people. It also helps you craft messages that resonate, which can lead to higher engagement, stronger leads, and better conversions. ...
LinkedIn success is at your fingertips. You just need a thoughtful LinkedIn marketing strategy. Here are our 12 tips for LinkedIn marketing, with bonus advice on how to create content for LinkedIn pages. The success guaranteed! Nowadays, it’s almost impossible to lead a business without social...
How can a LinkedIn marketing strategy benefit my business? A LinkedIn strategy can increase brand awareness, generate leads, and help you build relationships. Sharing helpful content also helps you establish yourself as an expert or thought leader, giving you credibility and trust. ...