TheMatrix/Rating Scalequestion type, which allows you to assign custom weights to answer choices. If you make it a single-row rating scale, the question will look like a multiple choice question to people taking your survey. In Analyze you'll see the weighted average for each answer choice....
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Let’s explore what makes up a Likert question, including examples, when you should use Likert scales, and how you can use them in your surveys. What is a Likert Scale? To understand the Likert rating scale, you first need to understand what a survey scale is. ...