Like A Girl Campaign Analysis “What does it mean to do something like a girl?”, is a question millions throughout the United States viewed on their TV screen super bowl day in the year 2014. Little did they know this short campaign commercial by Always was going to change many of thei...
This study focuses on the communication styles of male and female candidates on Facebook during the 2017 parliamentary election campaign in the Czech Republic. It tests the assumption that female candidates engage in a more personal and interactive style of communication than male candidates. The ...
Asking simple questions based off what it means to do things “like a girl,” award-winning filmmaker Lauren Greenfield teamed up with Always to create a campaign video, which features girls and boys acting out their understanding of the phrase. Greenfield asked the participants, for exa...
Overall, the #LikeAGirl campaign is aimed at building the self-confidence of girls going through puberty. It issues a challenge to girls to change the perception of the phrase. Always is encouraging girls to share video and images of themselves doing stuff “like a girl” to ...
In 2014, we created the Always #LikeAGirl campaign for Procter & Gamble. Our goal with that commercial was to reclaim the phrase “like a girl” to mean “be proud to be who you are.” I believe it’s time to reclaim the phrase once again—this time, in the world of leadership. ...
Innovate Like a Girl Dorothy Creamer A recent advertising campaign garnered national attention and praise for exposing the damaging repercussions of using the phrase “like a girl” as an insult. The ad featured a mix of young women and one pre-teen boy who were asked to demonstrate throwing,...
As I was watching the Super Bowl and the resulting excitement around the #LikeAGirl campaign, it got me to thinking about all the amazing women in social media. I have enjoyed a lot of success in the social space and my new book,Will The Real You Please Stand Up, is getting a lot ...
and its newest campaign is full of the same feisty feminism the brand has become known for. get ready to feel seriously inspired to play sports—even if you've never wanted to. "a lot of boys have told me that i can't play rugby—because i'm a girl," one girl shares at the ...
Is honored very much can stand campaigns for class in English representative on this platform.I am a sunlight girl, I like painting pictures, dance should deeply love English for me, therefore I must campaign for.If I had been elected, I can even more diligently, even more deeply love Engl...
The film and campaign, developed by Clemenger BBDO Sydney and FINCH for Creatable and Code Like a Girl, explores the secret hidden in every website and digital image we’ve ever seen – Lena. Lena’s story began in 1972, when the Swedish model posed as the Miss Novembe...