Driving product and service innovation: A fitness equipment manufacturer may discover through CLV analysis that their most valuable customers are interested in high-tech features. This insight can guide them to innovate and invest in smart technology integration in their equipment, catering to this cust...
Complementary Item Recommendations: When customers are viewing or adding an item to their cart, you can display recommendations for complementary products that enhance the main purchase. For example, offering compatible workout accessories when a customer adds a fitness tracker to their shopping cart Ti...
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