The jeans of Levi Strauss & Co. will never go out of style and have achieved an iconic stature in the U.S. and around the world. For its part, the Levi Strauss company has created dozens of styles and variations of its stalwart products to transcend trends. More recent innovations inclu...
with very basic advertising that said that Levi’s were “Right for School.” Because boys in the west wore Levi’s – and I know my dad did – wore Levi’s to school. So that advertising was a way to show that nice clean cut young men were wearing blue jeans, because by the mid...