Socioeconomic characteristics of the clusters could not explain the patterns that were found, confirming the importance of taking into account multimodality issues in travel behavior research. Some policy implications from these findings are finally reported....
In a severely competitive market where brands are considered as having no real differences, consumers learn that nay of the many brands will meet the requirements, the purchase behaviour is likely to become one of low involvement and the brand on promotion has more chance of being purchased. ...
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