The goal was to deliver a big idea that would stick and drive brand salience. A brand with two distinctive chocolate bars was uniquely poised to create a fictitious rivalry between Left and Right Twix and inspire people to choose which Twix they love more. The rivalry fueled both sales and ...
The Mars Wrigley Confectionery company has been having plenty of fun with its ‘Left Twix vs Right Twix’ preference campaign. Now, it has gone to fairly ridiculous technological lengths to find the differences between those who prefer one side of the ch
商标名称 LEFT TWIX. RIGHT TWIX. 国际分类 第30类-方便食品 商标状态 商标已注册 申请/注册号 12001277 申请日期 2013-01-06 申请人名称(中文) 箭牌糖类有限公司 申请人名称(英文) - 申请人地址(中文) 美国,伊利诺斯州60642,芝加哥,西布莱克霍克街1132号 申请人地址(英文) - 初审公告期号 1400 初审公告日期...
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