“It must be strange to see yourself personified as a set of bold letterforms, but James isn’t even the first athlete that Sawdust has whipped into a typeface; prior to this commission, Nike had them do the same for Kobe Bryant and Kevin Durant.” Andy Redman Nike Creates A ‘Kingly’...
LeBron James' first act, becoming one of the greatest basketball players in history, is all but settled as a success. His second act -- to become a global entertainment icon -- is just beginning.
The bidding process, masterminded by James’ first agent Aaron Goodwin, had escalated to unprecedented heights. All three brands believed they had a realistic shot at signing James. Two weeks before graduating from St. Vincent-St. Mary’s High School in Akron, James turned down an offer from ...
1. LeBron James Rich Paul made it clearthat James will be a free agent this summer. Shams Charania was willing to go on record stating thatJames is expected to play one or two more years. If that is the case, you're looking at a contract that is either one guaranteed ye...
When LeBron James moved to L.A., everyone assumed stars would follow, but according to some of those players, the challenge of playing in the shadow of a legend and the scrutiny that surrounds him may not hold the appeal we all thought it would.
16. Lebron James 35 of 50 Mike Ehrmann/Getty Images Just six months ago, James was possibly the most popular athlete in the United States. Then came "The Decision," the WWE-style introduction and his repeated attempts to deflect all blame for his errors in judgment. ...
As you can see, last seasons NBA MVP, LeBron James, had an MWS48 of +6.00, remarkable production. By my estimates, Bill Russell averaged better than that for his career. Repeat, he outproduced his opponents, on average, at a rate slightly better than LeBron James did in his spectac...
Lakers great and business tycoon had ever been alone, one-on-one with James—alleviated any concerns LeBron might have about this current Lakers roster. L.A. signed Lance and JaVale so quickly after the James announcement, there’s very little chance Magic didn’t mention the moves...
The Heat still look like a chemistry experiment-in-progress some nights, a collection of Type-A personalities waiting for their cue to take over. James was reluctant to do so at first, because his personality — as has been endlessly dissected — reflects Magic Johnson's pass-first demeanor ...
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