The partnership between LeBron James and Nike stands as one of the most impactful collaborations in the history of sports endorsements. Signed in 2003, the deal was groundbreaking not just for its jaw-dropping value—$90 million at the time—but also for how it marked the convergence of sports...
We tailed LeBron James from L.A. to New York to Toronto and back again to talk everything from a possible political career to (hopefully) playing against his son.
"So in the words of Kobe Bryant, 'Mamba Out,' but in the words of us, 'Not forgotten.' Live on, brother," LeBron James said. ByPhilip Lewis February 1, 2020 Image via Getty Getty Los Angeles Lakers forward LeBron James honored the lateKobe Bryantwith a touching speech before his team...
LeBron James announces his return to Cleveland Cavaliers First off, the news came right out front, not 10 minutes in. The graphic onSports Illustratedread "I'm Coming Home." What followed was a flowing, personal, and nuanced explanation of LeBron’s choice to go back to Cleveland...
16. Lebron James 35 of 50 Mike Ehrmann/Getty Images Just six months ago, James was possibly the most popular athlete in the United States. Then came "The Decision," the WWE-style introduction and his repeated attempts to deflect all blame for his errors in judgment. ...
Coco Gauff, who like James was also chosen by Team USA, has also been politically brave. It must be mentioned that Gauff, who like James wasalso chosen by Team USA, has also been politically brave.She gave an extemporaneous speech at a Black Lives Matter rallyin her hometown of ...
James was already vacationing in the Caribbean by the time Riley was famously telling everyone to "get a grip" and arguing that this superteam needed to be retooled, not rebuilt over the summer. It was a speech he would have preferred to give to LeBron directly. But their exit meeting two...
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"I thought I was famous until I got here with Kobe," said LeBron James before the Beijing Olympics in 2008. Two events in the NBA led to Bryant's emergence in China. The first was the retirement of Michael Jordan. The second was Yao Ming's rise to stardom in the NB...
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