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When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known aspay-per-click advertising, or PPC – is one of the most common and effective types of online advertising. ...
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This is the reason why we need to vary the copy of ads and landing pages. For PPC to work well, everything must match the concept the search user holds in their head at the time of the search. The ad text, the landing page, and the offer. ...
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