A great CTA is impactful and value-driven. Many marketers have found success in using positive statements, such as the one above: “Give Me My Checklist!” It’s written in the prospect’s voice, almost as though you’re putting words into his or her mouth. A/B testseveral different CT...
For senior adviser Kathryn Cramer, author of Lead Positive: What Highly Effective Leaders See, Say, and Do, the best way to inspire followers is to focus on the positive. Cramer developed a methodology called Asset-Based Thinking (ABT) based on this message of positive thinking, and describes...
Understanding and conviction:Foster an environment where it’s OK to talk about the enormous positive and negative impact leaders have on the lives of the people who report to them and the role they play in dealing with employee grief, stress, and emotions. ...
New-hire surveys help ensure that employees get off on the right foot and that future new hires have similarly positive experiences. Julie Ross Differences Between a Furlough and a Layoff Learn what furloughs and layoffs are to determine which staff-reduction option is best for your business. Sk...
There are many signals of being healthy, such as being energetic most of time, willing to take part in different kinds of activities and always positive about the world. In order to be healthy, the most important thing is to maintain a positive attitude to life. ...
40. Which of the following statements is true? A. Music helps volunteers get better from heart disease. B. Exercise is used for people with head hurts. C. Exercise causes no changes in health without music. D. Music can help you relax and feel energetic. 41. What ...
"I can't do this," or "I'm terrible at this," may eventually begin to believe these statements, regardless of how misguided they are. Negative self-beliefs can lead to not taking positive risks or partaking in activities one enjoys. It may also lead to seeking validation outside of your...
Every excavation, from the first core sample to the most spectacular ruins, tells a story that fills in more of the history of the distant past. Some of those stories include political leaders who usher in the end of dynasties, while others offer insights into how the non-elite lived. Parc...
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Everybody has time for something that brings a smile to their face. Maybe it makes them laugh, or maybe it brings up a happy memory. But when you elicit positive emotions from your audience, you are holding their interest for longer. You are building trust that your company and its messag...