Lead generation is the process of turning your prospects into prospective customers. The main goal of lead generation is to move prospects through your sales funnel: from learning about your business, to educating them on it, and converting them into paying customers. Lead Generation vs. Prospecti...
Mona Covey
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Lead prospecting is the process of identifying people who could potentially become clients or customers for your business. Lead prospecting is similar to lead generation because both end goals are to obtain leads. However, a prospective customer is more honed-in; a prospective customer realizes that...
Prospecting & Lead Generation You need a reliable source of new leads for your product or service. Otherwise, your business is dead in the water with no consistent customer growth. Enter: Our guide to the best lead generation ideas and strategies. ...
Think of the prospecting process as an archeologist’s quest, where you’ll need to dig through layers of market data to uncover hidden opportunities. Your lead generation efforts should focus on building a robust foundation of knowledge about yourtarget market. You’ll need to analyzedemographic ...
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