It might help to think of lead gen as part of demand gen, a step in the overall process of attracting and engaging leads as you move them toward a sale. You may have a demand gen-focused company website with tons of great content out in the open for anyone to access, but that web...
How they’re different:The primary differences between demand gen and lead gen are that demand gen works to create awareness, generate interest, and build demand for a company's products or services. Lead gen seeks to convert potential customers who have already shown interest or intent to buy ...
Some content can include:(Link to Anna’s “Ideas for lead gen” post) Ebooks Resource guides Case studies Free tools and apps Free courses Whitepapers Free webinars Email newsletters Free downloads Quiz funnels Copyhackers has a great free course,Conversion Copywriting 101, that gives students ...
Choosing between lead generation and demand generation Clearly lead generation and demand generation require different approaches to content. That being said, they aren’t mutually exclusive. There can be overlap depending on your approach, so you don’t always have to choose between the two. Leads...
Demand gen vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true....
For the follow-up problem, you want to create the plan before launching the lead gen campaign. Otherwise, you get a bunch of leads, but you miss the opportunity to convert them. Create a plan and a process for how you will contact your leads. Have a phone script. Have an email welcom...
Demand gen and lead gen are becoming common terms in digital marketing. Here’s what they are and how businesses use both to build marketing strategies.
Previously in our Lead Gen vs Demand Gen adventure, wetalked about the difference between the two conceptsand how they fit within the context of a B2B technology marketing strategy. (Spoiler alert: they’re very similar, but should work together to connect your content with your audiences). No...
In contrast to leads, demand gen boasts cosmetic metrics that often boost a business’ ego but it’s all for good reason. Increasing engagement on social media, your mentions and how many people make it to your website is an important part of the process. ...
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