Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.
A lead ad is a special ad format that Facebook has been offering since 2015 to facilitate lead generation for its advertisers. Online marketing works when a user has shown interest online in a product or service offered by the company – for example, visiting an online shop or website. ...
When users click on a lead ad, they are presented with an instant form that is pre-populated with information drawn from their Facebook profiles. After clicking on the ad’s submit button, they are automatically added to your CRM, where your incoming lead ads data is listed. Learn more ...
To add data from Facebook Lead Ads, just click in the appropriate field and select the data you want to map from the Insert Data dropdown. In our example, we'll add our leads' full name and email. Next, in the Mark as Lead field, select True. This will flag the contact as a le...
Facebook lead ads’ core function is to simplify the sign-up process. Once users click on the ad, they are presented with a sign-up form that is pre-filled with their profile information, such as name, email address, etc. Then, all they need to do is confirm their information a...
Facebook lead ads have two parts: the ad and the form. The signup or registration is captured on the Facebook or Instagram platform. Registrants do not leave Facebook or Instagram to find and fill out a form. The form, again, is loaded with information from the user’s profile, elimin...
A trigger is an event that starts your Zap and runs the workflow. For example, with Facebook Lead Ads, a trigger could be "New Lead." Setup an action from Scan2Lead An action is what takes place after the automation is triggered. ...
For example: allow only Non-freemium emails for the work email form question. A question submission criteria is exclusive to the predefined field tied to the question. No No Yes label string The label of the question specified by marketers. These labels for the questions are unique within the...
4. Create and run a Facebook lead ad campaign You want new contacts to notice your ads instead of scrolling past, so use vibrant and eye-catching images. Stock photos work in a pinch, but many companies use royalty-free photos that all look alike, and you want to stand out. ...
Multiple Ad Form Questions can be requested by passing in multiple pairs of adForm URNs and questionId. Each pair should be passed in as an array of ids parameters. For example, ids[0].form={adFormUrn}&ids[0].questionId={questionId} would be one pair. A second pair in the same API...