Reports on the selection of artists who are members of the Nu Classic Soul music movement as celebrity spokespeople for the television advertisements of Coca-Cola in 2003. Target market of the commercials; Features of the advertisements; Components of the company's media plan.Hein...
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Here are some of the most well-known examples of shape-shifting logos from Coca-Cola, Chanel, Nike, and Iress. An important point to mention about logo adaptability is of course how brands changed theirs amidst the pandemic. For example, McDonald’s was one of the first brands to reflect ...
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First among those is the fact that Samsung has spent "a fortune" to run its advertisements, outspending rivals Apple, Hewlett-Packard, Dell, and even Coca-Cola. But beyond its cash, Samsung's message has also been "potent," Segall believes. "The company continues to...