aDespite the large magnitudes of firms’ advertising spendings and the fact that most of these funds are channeled through advertising agents, there exist only a few studies on the relationship between firms and advertising agencies. 尽管大巨大企业’给大多这些资金通过广告代理被开辟的消费和事实做广告...
In shallow waters off the coasts of Australia and New Zealand, natural gas is produced, and pearls 69 (harvest) along the coasts of Australia, Japan and the Philippines. One more thing worth 70 (mention) is that the Pacific’s greatest wealth is its fish. 免费查看参考答案及解析 题目: ...
The Allocation Decision on Research and Advertising Spending by Small and Large Firms - An Illustration of Four Industries 来自 SSRN 喜欢 0 阅读量: 21 作者:CSA Cheng,C Jackson,A Hwang 摘要: Many studies investigate the relationship between firm size and spending on research and development (R&D...
in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a...
aMost copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors who freelance ...
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Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine. We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to...
In this article, I examine the incentives for voluntary disclosure of advertising expenditures for a sample of U.S. firms for the period 1994-2003. I estim... A Simpson - 《Journal of Accounting Auditing & Finance》 被引量: 59发表: 2008年 The Impact of Strategic Relevance and Assurance of...
“Social media platforms are used by the vast majority of Australian consumers. We continue to hear about new advertising practices and subion services that may be misleading consumers, particularly younger users,” Mr Sims added. 澳洲公平竞争和消费者委员会(ACCC)将继续倡导有利于消费者的变革。使法律...
However, there has been limited research on the impact of IC on the performance and growth of hospitality firms during the COVID-19 crisis. Therefore, this study aims to investigate the role of IC in the sustainable performance and growth of small and large European hospitality firms during ...