“For severe, life-threatening weather, the team can do more than send a snapshot of the radar and say there’s a tornado warning for this county and it’s moving this way,” explains Johnson. “It’s fast for me and I can keep it short, sweet and simple for our viewers.” ...
Or where there's rotation in a storm. This automation and speed let them focus on the forecast science and storytelling while keeping mobile app users safe and informed. For emergency alerts, the team programmed Max Engage to choose particular content to send to viewers. These go out ...
“For severe, life-threatening weather, the team can do more than send a snapshot of the radar and say there’s a tornado warning for this county and it’s moving this way,” explains Johnson. “It’s fast for me and I can keep it short, sweet and simple for our viewers.” ...