Demetrakakes, Pan
The company's Kraft Singles are getting a a major makeover, with not only "easier to open individual wrapping" but also a refreshed logo and new packaging design. It's the product's first redesign in five years. The goal of the revamp is to address the No. 1 complaint from customers,...
Reduce pre-form neck finish from 38mm to 33mm; Reduce from 6 pre-form tools to 4 pre-form tools; Flexibility in bottle designs (2-3, A1, GS, KSD); Bottle redesign; Delivers consumer value; Builds brand equity; Improved product freshness; Competitive advantage in the Salad Dressing Category...