The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure conversation rates, or how often prospective customers perform certain actions in response to a given marketing medium. Examples of marketing KPIs include: Web...
Marketing KPIs are measurable metrics your company can track to gauge performanceoverchannel-specific marketing activities.It proves theReturn on Investment (ROI)about the effectiveness ofmarketing campaigns and strategiesso the business can double down on what’s working and adjust for what’s not. ...
For example, if a new blog post aimed at explaining the different types of KPIs sees a 50% increase in visitors, the content can be considered effective in attracting more interest. In the marketing department, it's common to come across the following examples of KPIs. Cost per lead: ...
Social media KPI examples are typically well-designed and defined byin-depth on-site analytics. Twitter, for example, has a very effective template that offers the type of drill-down data that Google provides. Combined with other software, these can offer great insights regarding customer reach,...
A marketing metric becomes a KPI when it directly aligns with a specific marketing goal that you’re trying to achieve, and when you define “success” for that metric as it relates to your goal, and then use it to measure your progress over time. ...
you need to evaluate your financial KPIs. Ensure you have set reasonable goals for your cost of goods sold and gross and net profit margin. Also, make sure that you consider any other KPIs that may lead to increased profitability. Look at other KPIs like Marketing and Sales. For example, ...
Investing in employee wellbeing is a crucial KPI for any business because happier employees not only deliver better results, but also act as ambassadors to promote the organisation. About the author Darshil Dhandh is a Marketing strategist atSmartTask. SmartTask is a project management tool ...
Once you’ve decided on your time frame, use the examples below to help calculate your total sales and marketing costs associated with digital and outbound marketing. Calculating CAC for digital marketing, relevant costs include: Manpower (salaries for sales, creative, and technical) ...
KPI examples Below are some KPI examples based on more senior roles to give you an idea of what KPIs can be for different departments or teams. Sales KPIs Sales Win ratio Subscriptions Marketing KPIs Qualified leads Conversion rate Social media followers ...