The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
Marketing metrics and KPIS are crucial to help you track the success of your marketing campaign. Learn why they are important and check out our list to find the marketing metrics and KPIs most useful to you.
Marketing KPI examples Return on marketing investment (ROMI) ROMI compares marketing campaign costs against subsequently generated revenue to calculate the effectiveness of your marketing campaigns. Analyzing ROMI shows which marketing activities work, allowing for efficient marketing resource allocation. Click-...
Examples include: Marketing KPIs What areKPIs in marketing? They’re the metrics you choose to evaluate progress toward your marketing goals. Examples of marketing KPIs include: Sales KPIs Sales KPIs focus on the sales team’s ability to: Manage the sales pipeline Bring in new deals Convert pro...
There are multipleproject management KPIsand brand awareness KPIs targeted at different measures, but not all of them will meet your purpose. From various KPIs, we’ve handpicked the top 8 with proven benefits for most marketing teams. Dive in as we look at eachKPI with examples. ...
3. Examples of Internal and Profitability Marketing KPIs The conclusion is simple – we need both KPIs for the internal processes and profitability KPIs to ensure that the marketing helps a company to move into the right direction. To present internal indicators visually we can use marketing funnel...
You need to select both Effectiveness KPIs that help show the overall contribution that digital marketing is making to your business and Efficiency KPIs that help review how well your marketing funnel is working. See Dave Chaffey's articles for examples of the difference betweenEffectiveness and eff...
Digital marketing KPI examples Digital marketing KPIs differ from project to project. While many digital marketing metrics are case-specific, there are certain KPIs that can be used as a generic metric for performance evaluation. We have listed a few digital marketing KPI examples below: Email ...
A marketing metric becomes a KPI when it directly aligns with a specific marketing goal that you’re trying to achieve, and when you define “success” for that metric as it relates to your goal, and then use it to measure your progress over time. ...
Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure conversation rates, or how often prospective customers perform certain actions in response to a given marketing medium. Examples of marketing KPIs include: ...