KPIs and metrics are often considered the same thing in day-to-day business contexts. However, while they work similarly, they are not used for the same purposes. Just memorize this statement for later: all KPIs are metrics, but not all metrics are KPIs. This post will cover the main dif...
It’s vital to record the time and the value of a metric when it’s created, because a baseline is the value the future KPIs will be compared to. Without it, you don’t know your progress. Analyze the Data: Your pharmaceutical metrics must be trended, analyzed, and correlated. Without...
When defining metrics for KPIs, it’s best to follow the SMART method. This technique stands for specific, measurable, actionable, realistic and time-based. For example, you don’t want to set a goal that’s unrealistic and cannot be achieved regardless of how much hard work is put in. ...
The choice of quality KPIs and metrics to monitor can vary significantly based on the stage and size of a company. Below are some examples of KPIs and metrics that Life Sciences companies could track to measure quality and performance across five key focus areas. Risk Issue response Cost of p...
Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure conversation rates, or how often prospective customers perform certain actions in response to a given marketing medium. Examples of marketing KPIs include: ...
The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
Before implementing marketing campaigns or rolling out those paid ads, you must define your specific objectives and corresponding KPIs. You must establish KPIs to accurately track your success or measure the effectiveness of your efforts. Some examples of KPIs and metrics you can set up and monitor...
In this guide, we've put together 16 key help desk metrics that you need to keep tabs on to measure the effectiveness of your service desk.
Working Examples of KPIs Let’s delve into some working examples of Key Performance Indicators (KPIs). These metrics play a crucial role in assessing performance and guiding strategic decisions. Here are a couple of examples, covering arguabley the most common KPIs for Sales and Marketing: Popular...
KPI vs Metrics Examples An example of a great KPI would be, “to increase new customer trials by 15% in 2024, representing a growth of 15 trials per week to 18 trials per week.” This KPI supports a specific strategic outcome–an increase in net-new revenue and helps clearly outline an...