Use marketing analytics tools like Google Analytics to analyze traffic sources. Paid Marketing KPIs Here are some examples of performance marketing KPIs that marketing teams should track: 19. Customer acquisition cost (CAC) CAC measures how much it costs to acquire a new customer through paid ...
Here are some examples of KPIs often tracked in digital marketing pillars: Site performance/user experience (UX) New visitors vs. returning visitors Pages per visit Total page views Bounce rate Average session duration Search engine optimization (SEO) ...
Among digital marketing channels, email is one of the best for attracting potential customers to your website. Calculating your return on investment is fairly straightforward. All you need to do is subtract your spend from your gain and divide that number by the total amount spent. So, if you...
While the metrics on the left, like pageviews and social media “likes” can help you gauge overall impressions, they don’t tell you much about how your digital marketing efforts are impacting your company’s goals. After all, your business is trying to generate revenue — not just attract...
KPI report examples & templates 1. HR KPI Report Example 2. Marketing KPI Report Example 3. Financial KPI Report Example 4. Sales KPI Report Example 6. Annual KPI Report Example What should be included in a KPI report? Objectives Status Indicator ...
In a way, digital marketing is like falling in love. You must always be asking: “What have you done for me lately?” It’s not because this method for connecting with prospective customers isn’t trustworthy. It’s because you need to measure digital marketing to see if you are ...
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Examples of KPI Every business will have a different set of KPI metrics for how they identify success and measure performance. However, KPIs generally fall into one of 4 categories: Customer KPI: One important aspect of your business is your customers, and you mustbuild customer relationships. ...
2 KPI scorecard examples and their functions The traditional scorecard Dashthis’sinteractiveKPI dashboard The traditional performance scorecard answers the“how are we doing on X initiative against our target”question. It’s the performance management approach familiar to most organizations. Each scoreca...
Resources/KPI Examples This resource provides visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more Track all yourKPIs in one place Sign up forfreeand start making decisions for your business with confidence. ...