In writing, it is important to understand your audience, and tailor your writing to meet their needs. Find out more about why this matters, and how to do it effectively.
Step 1: Know Your Audience This is an obvious first step, but sometimes it gets skipped. The best blog posts are those that speak directly to their audience. Understanding who you’re trying to reach makes everything a lot easier. It helps you pick topics you know your audience cares abou...
Technology is improving – particularly on mobile.Over75 percentof Americans are projected to own smartphones by the end of 2014, and as these devices become more sophisticated, watching videos will become more accessible to a larger audience. Video is a part of web marketing’s future, especial...
And if you’re an advisor, it goes far beyond understanding a fund or process yourself; you also have to be able to explain it to your clients, set reasonable expectations for what it can or cannot do and, most importantly, know your clients well enough to gauge whether they have the a...
Benefits of a Social Media RoadmapSocial Media Marketing 101: Set Realistic GoalsSocial Media Marketing: Know Your AudienceSocial Media Marketing 101: Conduct a Social Media AuditSocial Media Marketing 101: Develop a Brand VoiceSocial Media Marketing 101: Create and Curate Social ContentSocial Media ...
pet sitters or perhaps shelters to adopt a pet. If you change the focus of your blog or expand its range of content, you risk losing followers who followed your blog because of the niche it catered for. However, when your audience believes that their interests are being addressed and that...
Know your audience Next, you need to identify who you are trying to reach with your social media content so you can tailor your content to their interests and needs. The key to success on social media is to create content that your audience will find interesting, informative, and entertaining...
4. Reach your audience. What you’ve discovered about the members of your newly defined target audience will suggest how to best reach them. Where do they congregate online? How do they research their purchases? Do they prefer reading blogs or watching videos? What do...
i read about your unc i read other blogs i read the signs i read your lips with i realized quickly wh i really appreciate y i really dont you kow i really felt disappo i really like firefig i really love deserts i really need you to i really screwed up i really wanted to ta i ...
Remember – your blog audience may differ from your customer base. Create a marketing persona for your readers. What are their needs and painpoints? What type of information do they seek and why? Think about how they view you. 2. Examine competitive blogs. Take the time to look at your ...