If you’re of the notion that store brands are a notch below national brands, Costco’s out to change your mind. The warehouse giant uses its huge market share to strong-arm suppliers to put quality as well as value into Costco’s proprietary brandKirkland Signatureofferings. ...
In the early 1990s, Costco co-founder Jim Sinegal came across a Forbes magazine article about the success major consumer goods companies were having with their own private-label brands (viaCNN Business). Costco already had private-label brands, roughly 30 in fact with products like Simply Soda,...
for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure,...
Costco not only carries its own store brand, but also carries three major suppliers of hearing aids. Sponsored Content (Image credit: Getty Images) 7. A free (or cheap) lunch at Costco There are always long lines at the Costco hot food stand, especially during the lunch rush...
Kirkland Signature products have better profit margins for Costco The Image Party/Shutterstock The major appeal for any retailer to invest into creating its own private brand are the general profit margins. Low prices are part of the ethos of Costco, and co-founder Jim Sinegal has always priorit...
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The motivation for retailers is that store-brand products are more profitable than name-brand ones. “Retailers have gotten better at developing and marketing their private label brands, and major e-commerce players like Amazon have started introducing their own private labels,” said Dan Wald, se...