This article provides information on the print and outdoor advertising campaign for Kirin Brewery of America, which will start in Southern California in June 2001. Kirin hopes to take its flagship into the mainstream with an esti...
1996:Kirin and Anheuser-Busch establish Kirin Brewery of America, LLC to produce and distribute Kirin brands in the United States; Kirin enters the Chinese beer market through a licensing agreement and a joint venture with local partners. 1998:Company enters thehapposhu(low-malt beer) segment w...
Twitter Google Share on Facebook Kirin Encyclopedia Wikipedia Ki·rin (kē′rĭn′) SeeJilin. American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All right...
Kirin Holdings can trace its roots toJapan Brewerywhich was established in 1885.Japan Brewerybecame Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of which c...
Brewed by Kirin Brewery Company Style: Pale Lager Tokyo, Japan “Ichiban” means Number One, and is brewed by the Kirin Brewery Company in Tokyo, Japan. Kirin sells two of the most popular beers in Japan: Kirin Lager, the country’s oldest beer brand; and Ichiban Shibori. ...
Japanese Brewery Goes South With domestic sales of Japan’s breweries being severely affected by the country’s decreasing population as well as a general decline in the preference for beer in Japan’s beverage market, the nation’s brewers have been on a spree to expand their internat...
Kirin Holdings can trace its roots to Japan Brewery which was established in 1885. Japan Brewery became Kirin Brewery in 1907. Since then, the company expanded its business with fermentation and biotechnology as its core technologies, and entered the pharmaceutical business in the 1980s, all of ...
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.
Focuses on the advertising and promotions to be launched by Kirin Brewery of America. Target of the ads and promotions; Details about the television ads; Information about the different promotional activities lined up by Cyrk's Integrated Marketing Solutions unit for the company.Khermouch...