Heinz execs thought its iconic condiment—ketchup—could use a makeover, and went ahead to launch Heinz EZ Squirt in a rainbow of hues and a kid-friendly bottle. First on the shelves was the spinach-colored "Blastin’ Green,” followed by orange, purple, teal, blue, and pink. Around 25...
Heinz execs thought its iconic condiment—ketchup—could use a makeover, and went ahead to launch Heinz EZ Squirt in a rainbow of hues and a kid-friendly bottle. First on the shelves was the spinach-colored "Blastin’ Green,” followed by orange, purple, teal, blue, and pink. Around 25...