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《KFC in China: Secret Recipe for Success 肯德基在中国》,作者:KFC in China: Secret Recipe for Success 肯德基在中国Warren Liu 著著,出版社:Wiley,ISBN:9780470823842。Ranked #5 in INSEAD’s Top Ten Knowledge Articles f
KFC’s success in China can be attributed to a business strategy developed and implemented by the so-called “Taiwan gang.” They were a group of high-rank managers born in Taiwan and educated in the US who managed KFC in its early expansion stages. As they knew China and its culture, ...
Source: Daxue Consulting Green Guilt Report, sustainable F&B brands ranking in China, KFC, McDonald’s, and Starbucks being ranked top three So, is KFC being recognized as ‘sustainable’ a PR miracle or reality? KFC’s success in China: No longer a fast food restaurant ...
当当网图书频道在线销售正版《KFC in China: Secret Recipe for Success 肯德基在中国成功的秘诀》,作者:Warren Liu 著,出版社:。最新《KFC in China: Secret Recipe for Success 肯德基在中国成功的秘诀》简介、书评、试读、价格、图片等相关信息,尽在DangDang.com,
所有“没用”的点击都是匿名的。 > KFC in China : Secret Recipe for Success(肯德鸡在中国成功之 作者: Warren Liu 出版: Wiley 定价: 185.0 装帧: 平装 页数: 200 页 时间: 2008年 订阅KFC in China : Secret Recipe for Success(肯德鸡在中国成功之的书评 ©...
KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China
Borrowing heavily, but not outright copying, seems to the model for KFC’s success in China. Recently, this has become more obvious in its newest menu item. Remember the Double Down? A slice of ham and melty cheese sandwiched between two deep fried pieces of original recipe chicken? A sand...