“One of our biggest challenges has been moving from a traditional heritage brand to something more modern, relevant, and iconic. By stepping up these ambitions, we knew we had to step up our technology,” Ashley Travis, Sr. Director of Digital Experience & Product Growth at KFC Global, sai...
KFC is a global Quick Service Restaurant (QSR) brand known for its finger-lickin’ good fried chicken. One of the secrets behind KFC’s success, is its focus on implementing reliable demand forecasting and inventory management processes, which have not always been an easy task. The Challenges ...
About KFC KFCis a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago, a list of 11 secret herbs and spices scratched out on the back...
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Layer in marketing activations such as the “Fried side of life” campaign out of KFC Australia, some of the world’s crispiest advertising from KFC France and one-of-a-kind experiences like Kentucky Town in KFC South Africa, and we’re crafting a brand everyone wants to experience. This ...
Order & Pickup was tested internally for months, and slowly rolled out to all 200+ restaurants, one at a time. The public release of Order & Pickup had this feature turned on for all users, users were notified as the feature became available to them based on their location. ...
From 11 herbs and spices to 150 countries, we’ve come a long way since our humble beginnings. Starting with the Colonel’s iconic recipe, we’ve grown from one sm…
The brand’s focus on product quality, competitive pricing, and effective marketing has helped it to become one of the global fast food chains in the world. The marketing mix of KFC is a set of strategies that the company uses to reach its target market and promote its products. The four...
and another vehicular accident involving two lorries near junction one shortly after. With roads closed off for investigation and clearing up, trucks coming from the warehouse got stuck in the traffic soon afterthey left. With no other locations to distribute the supplies from, the delays that wer...
and may also be the reason for its dramatic success, is the fact that the app has been designed not just for customer recognition and rewards – but also to transform every customer connection point possible – enabling orders, payments, deliveries and e-gifts in one seamless digital solution....