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The article reports on the participation of Foote, Cone & Belding Worldwide (FCB) of Chicago, Illinois in the advertising review of Kentucky Fried Chicken (KFC). FCB, the agency of KFC sibling Taco Bell, will compete with incumbent BBDO. The two agencies have less than two months to ...
Tylenol was the target of atampering casein the Chicago area that killed seven people when it was determined the product had been laced with cyanide. Johnson & Johnson’s response is considered the gold standard in handling such a crisis. The company put out mass...
Popeyes loses regional steam in theGreat Lakes area, the general rule being that the farther away a market is from the Illinois border, the more likely it is to skew KFC’s way. Popeyes can claim theArizonastate title, but the truth is, other than winning in Phoenix 2:1, Popeyes gets ...
In 1982, Tylenol was the target of a tampering case in the Chicago area that killed seven people when it was determined the product had been laced with cyanide. Johnson & Johnson’s response is considered the gold standard in handling such a crisis. The company put out mass warnings, ...
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KFC Corp. executives will hear final creative presentations tomorrow from Omnicom's BBDO in New York, the incumbent on the $225 million account, and IPG's Foote, Cone & Belding (FCB) in Chicago,...