The article focuses on the customer loyalty software system INSIGHT by change management consultants Brookeside Group.BRYNKOBARBARAEBSCO_bspInformation TodayBrynko, B. (2012). Insight: The Keys to Customer Retention. Information Today (infotoday.com). December 2012....
This article presents five key ideas for SMBs to develop stronger, sustained customer loyalty and generate business referrals.
Where retention and service need to be a priority if you want to head off a problem before it goes nuclear. So why haven’t businesses reinvented their approach to service and retention? Read this paper to gain insights on: Expectations from today’s digital customers Why retention and service...
Add to Marked List Download Citation Track CitationsAuthor(s): David S. Pottruck (Charles Schwab & Co., Inc., San Francisco, USA) Citation: David S. Pottruck, (1988) "Eight Keys to Improving Customer Loyalty and Retention Through Direct Marketing", International Journal of Bank Marketing,...
Service Quality, Customer Satisfaction and Customer Retention in the hospitality industry: Keys to achieve tourism growth. S. Melisidou 1, N. Theocharis 2 Dpt. Of Tourism Administration, T.E.I. of Athens, Athens, Greece, Tel: +30 6974366280, Fax: +30 2103212276, E-mail: smelisidou@gmail...
One of the best ways to drive customer loyalty and retention is to offer comprehensive ways for customers to service their own needs with the organization, says Eric Head, Verint’s vice president of go-to-market for experience management solutions. “If you can keep...
Spending needs to align with realistic growth forecasts, and growth from existing customers driven by customer retention, cross-sell, and upsell takes on greater significance. Knowing which levers to pull and which targets to aim for is especially impo...
ProntoForms delivers tailored messaging to our customers, keeping them in the loop on educating them on how they can get the most out of the product. As customer knowledge about the product grows, so do the odds of customer retention.
Improving customer retention. Increasing wallet share through cross-selling opportunities. Providing streamlined communication with customers. Within the organization, ensure that you’ve created personas and stakeholder journey maps to help assess pain points and targeted future states. ...
Not surprisingly, the constant outreach to the customer is often frustrating and erodes the customer experience, overall impacting customer loyalty and retention. Institutions are increasingly exploring alternatives to the customer outreach model, such as: ...