Yet the client / agency partnership is, to a large extent, heavily dependent on the nature of the interaction between the agency and the client's marketing director. It is a particularly difficult and tenuous relationship to manage, but if you can succeed at it, a major part of the battle...
Understand the distribution routes to market: It’s about having a strategy that determines which channels you use to deliver a product to your target customers (for example, Amazon). Getting experience in bigger economies and regions than your own will help you gain valuable skills. Understand ...
Within this broad digital marketing definition, there are many vital channels and platforms that we will introduce and share strategies and tactics for in this article, as well as the key digital marketing KPIs and metrics for success. To our overview of digital marketing relevant for 2025 we al...
Max Cuellar, vice president of marketing strategy, performance and innovation for Adobe Digital Experience, explains: “If you’re piloting AI in a specific organisational cell, you’re often working with a narrow data domain and trying to figure out how to connect it to a broader data strategy...
We asked senior executives and practitioners to characterize their current generative AI implementation status for marketing and customer experience initiatives. Based on the answers selected, we grouped the responses into: No formal adoption: Actively discouraging the use of generative AI/Informal adoption...
Artificial intelligence: this is one to grow on—AI is considered one of the most important hard skills for PMs to learn in the next decade The soft skills a great product manager brings to the table are interpersonal communication, storytelling abilities, creative thinking, and empathy. And per...
9. 360 marketing campaign A 360-degree marketing campaign is an all-encompassing approach that uses multiple channels and tactics to deliver a consistent and unified message across various platforms. The goal is to create a cohesive experience for the audience, ensuring that wherever they encounter ...
Artificial intelligence: this is one to grow on—AI is considered one of the most important hard skills for PMs to learn in the next decade The soft skills a great product manager brings to the table are interpersonal communication, storytelling abilities, creative thinking, and empathy. And per...
Retailers can use AI to bettertarget their marketing efforts, develop a more efficient supply chain and better calculate pricing for optimal returns. At retail companies,AI helps predict customer requirementsand appropriate staffing levels. The pharmaceutical sector can use the technology to perform drug...
“Technology is evolving so fast, and the skills you possess today may be outdated in a year or two,” said Raef Lawson, CPA, Ph.D., executive director of the nonprofit Profitability Analytics Center of Excellence (PACE). Advertisement ...