If you’re using social media, you should be measuring it—but don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this post, we’ll help you get started with ...
Are KPIs the same as metrics? No, KPIs (Key Performance Indicators) are different from metrics. Metrics are quantitative measurements used to track and analyze various aspects of business performance, while KPIs are specific metrics chosen as indicators of success in achieving strategic goals.16...
AI helps to improve accuracy of the measurements. Deep learning and advanced algorithm systems ensure simplified marketing tasks and better, more genuine insights. In this article, we’ll explore how AI metrics are changing the way brands evaluate success. Whether aiming to boost customer engagement,...
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Because traditional social media measurement tools measure the activity of social media, not the outcome. More engagement, more followers, more conversations and mentions are all important measurements to understand what’s working for you on social media, but these are not business outcomes. ...
Key performance indicators are sometimes thought to be the same as metrics, but they have slightly different meanings. Although they're both concerned with tracking performance, metrics are simply measurements of everyday operations or processes, such as the number ofwebsite visitorsor items sold. ...
Learn about the 4 CSAT metrics that matter the most to improving your customer experience! Download our free template to start capturing these metrics.
Key performance indicators (KPIs) are quantifiable measurements used to gauge a company’s overall long-term performance. KPIs specifically help determine a company’s strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector. They can al...