Brand assessment: a key element of marketing strategy[J] . Haydee Calderon,Amparo Cervera,Alejandro Molla.Journal of Product & Brand Management . 1997 (5)Calderon, H., Cervera, A., Molla, A. (1997). Brand Assessment: a Key Element of Marke- ting Strategy. Journal of Product & Brand ...
Here are just three key components of a great brand strategy that you can use as you look to improve your content marketing. 1. Get creative about your ads and branded marketing. One of the largest elements of your digital marketing strategy is the ads you promote across the web. This is...
With a clear grasp of these five elements, you’re well on your way to producing content that will get results. Here’s a closer look at each to understand how: 1. Strategy & Goals Let’s face it: You can’t have a successfulmarketing strategy– content ...
A brand’s identity comprises many components. Visual elements are often top of mind when thinking about brand identity, but aspects like voice and values are equally important. 1. Logo A well-crafted logo can live for decades and transcend language and cultural barriers—you don’t need to s...
Brand Marketing Overview Personal Branding Examples How to Build a Brand How to Rebrand Monetize Your Personal Brand How to Create Brand Identity Online Reputation Management for Brands How to Strengthen a Brand With Visual Elements How to Choose a Brand Name Steps to Building Your Pe...
Regardless of your approach, include these essential elements: 1. Executive summary Theexecutive summaryis a brief but compelling overview of your business and what makes it stand out. Your executive summary should clearly explain your products or services and show their profit potential. Include key...
When you make mistakes like these on your website, visitors won’t think so highly of your brand—instead, they’ll turn their attention elsewhere. To attract more visitors and keep them clicking on your pages, follow this guide of 22 elements you’ll find on high-quality websites. If yo...
For an employee to be satisfied at work, you need to think about two key elements. Total compensation (salary + benefits) A satisfying work experience Regarding compensation, remember that money isn’t the only thing that motivates people at work. Once salary is considered, you can make a re...
The Key Elements of Zara’s Supply Chain Strategy The success of Spanish retailer Zara can be measured by the number of its stores found in the most prestigious capitals around the world as well as in comparatively small towns in the middle of ...
Now that you’ve created a few pieces of stellar content, it’s time to drive traffic to it. Driving traffic can be done in a bunch of different ways: Organic search A strong SEO strategy is an effective way to drive traffic to your content. ...