Kevin Lane Keller (1956) is a professor of Marketing with the focus on branding and strategic brand management. Due to his experience in branding,Kevin Lane Kellerinvented theBrand Equity Modelwhich is sometimes called Customer-Based Brand Equity Model (CBBE model) and theBrand Pyramid. Kevin Lan...
美国学者凯文.凯勒(Kevin Keller)于1993年提出CBBE模型(Customer-Based Brand Equity),即基于消费者的品牌价值模型,为自主品牌建设提供了关键途径。 品牌资产由四个不同层面构成,即品牌识别、品牌内涵、品牌反应、品牌关系。这四个层面具有逻辑和时间上的先后关系:先建立品牌识别,然后创建品牌内涵,接着引导正确的品牌反...
Strategic Brand Management and Best Practice Cases in Branding. Used globally in well known MBA programmes, these books look at marketing and branding from Keller's successful and proven insights. In the publication “Brand
Lane,Keller Kevin. 1998. Strategic Brand Management [M]. London; New York: Prentice Hall.Newmark,Peter. 2001. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press.Nida, Eugene. 2004. Language, Culture, and Translating [M]. Shanghai: Foreign language Education ...
OctoML ends its deal with text-to-image AI model sharing platform Civitai, after a report found some images made by Civitai users “could be categorized as” CSAM More: Engadget. X: @emanuelmaiberg, @josephfcox, @josephfcox, and @josephfcox Daphne Keller / @daphnehk: [Thread] Texas'...