The Original Corn Flake Kellogg decided to concentrate on selling corn flakes, and he called his company the Battle Creek Toasted Corn Flake Company. He perfected the flakes by using corn grits instead of whole corn. Later he added malt to improve their taste. Kellogg once admitted that he...
Kellogg formed his own cereal company, the Battle Creek Toasted Corn Flake Company (later renamed Kellogg Company), and one of the sanitarium patients, C.W. Post, also founded a cereal company that became well known. Kellogg was a cofounder of the Race Betterment Foundation, an organization ...
W.K. Kellogg bought out his brother’s interest and in 1906 established the Battle Creek Toasted Corn Flake Company. Through innovative advertising and improvements in the quality of the cereals, the company prospered. The name Kellogg’s was adopted in 1922 after the company began making cereals...