Karma Queens, Geek Gods, And InnerpreneursOffers insights into the consumer types who determine what the world will buy.Rentel, Ron Zellnik, JoeAmacom
Karma Queens, Geek Gods, and InnerpreneursJay Arthur
2 - KARMA QUEENS, GEEK GODS AND INNERPRENEURS There has long been debate in the advertising and marketing communities about the efficacy of targeting influential people or groups (in the effort to reac...
The article comments on several consumer types identified by Consumer Eyes executives Ron Rentel and Joe Zeffnik for marketers, as described in their book "Karma Queens, Geek Gods and Innerpreneurs. Rentel and Zeffnik identified nine consumer groups that should be considered by companies when ...