We were a part of the culture. When people said they were throwing parties at like Art Basel, we'd support it by sending clothes, gift certificates or even sponsoring it. There was so much more to Karmaloop than just selling clothes. We had 250,000 kids who basically worked for us in ...
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That said, there were significant “latent” assets at the company. They were still getting just a ton of direct and organic traffic to the site. Millions of kids each month typing in “Karmaloop.com” just to see what was for sale. The company had a massive opt-in list, in the milli...
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