Juul rocketed to the top of the U.S. vaping market five years ago on the popularity of flavors like mango, mint and creme brulee. But the startup’s rise was fueled by use among teenagers, some of whom became hooked on Juul’s high-nicotine pods. Parents, school administrators and pol...
Its easy concealability, fruit flavors, and youthful social media models attracted a large teenage following. The highly addictive nicotine-salt formula has kept them coming back for more.1 Introduced in 2015, Juul is now estimated to control 70% of the US market. It has left other b...