多兰说,“Just Do It”的口号“不是一家公司告诉你该怎么做,而是你知道该怎么做才是对的。就像科林·卡佩尼克所做的那样。” 原文标题:'Just Do It':The surprising and morbid origin story of Nike's slogan,刊登于9月5日的《华盛顿邮报》。
“Just Do It”也是1988年一次积极的营销活动的一部分,据报道,耐克当年在广告上花费了4000万美元。 不过,时任该公司品牌策划和营销总监的杰罗姆·康隆(Jerome Conlon)在2015年写道,“Just Do It”代表了耐克公司一个重要的转折点。 康隆在《品牌战略内幕》中写道:“刚推出‘Just Do It’之后,耐克的品牌销售就恢复...
"Just do it" originates from Nike's advertising slogan, conveying the essence of "just go ahead and do it" or "make it happen". Its interpretation varies depending on the individual, situation, or time. For consumers, it might mean, "I exclusively choose this brand"; "this ...
In the world of fitness, there aren't many slogans quite as recognizable than Nike's "Just Do It." As you may recall,its originis rather surprising, and today we're learning that the slogan was introduced at a pivotal time for the brand and may have actually saved it from sinking. Ac...
The Origin of Just Do It The slogan was first introduced by Nike in1988and has since become one of the most recognizable advertising campaigns in history.The simplicity of the phrase belies its depth,as it resonates with people from all walks of life who are striving to achieve their ...
The company decided an advertising shakeup was the answer. It hired the Wieden-Kennedy ad agency of Portland, Oregon, to come up with a new direction. The Slogan’s Grim Origin Dan Wieden came up with the tagline after hearing about the last words of convicted murderer Gary Gilmore. Gilmore...
The routine starts with the part from Save Your Tears (Remix) when The Traveler and Si’Ha Nova create light by making their right hands touch, implying this was Wanderlust’s origin story. The background features the starry sky from the outro of Rock Your Body, as well as portals with...
L’idea è di riportare il fumetto alle sue origini, alla velocità e all’essenzialità di una lettura rapida ma non per questo superficiale. Anzi, tutt’altro, perché l’intenzione degli editor è offrire la massima qualità nel minor spazio possibile. In 48 pagine si alternano 29 ...
Thus, though the historical record is unclear as to the exact origin of the term “useful idiots,” Lenin is said to have deemed them as such, whether or not he actually used the phrase. *** At least initially, American communists only saw the righteousness of the Bolshevik cause. Equalit...
Although it is not registered, the slogan "Just Do It" is also entitled to trademark protection. An unregistered mark is still entitled to trademark protection where its use is inherently distinctive as applied to the goods on which it is used, or where its use has acquired secondary meaning...