Jumia’s 11 locations are scattered across African countries - in Nigeria, South Africa, Kenya, Uganda, Egypt, Tunisia, Algeria, Morocco, Senegal, Ivory Coast, and Ghana. The company identifies three main pillars that support its growth. Jumia Marketplaceconnects millions of consumers to thousands...
Promotional videos (online) Videos of interviews with the CEO of Jumia Nigeria, Jumia Kenya, Jumia Cameroon, and video commercials of Jumia. For triangulation, gain further understanding of the organization and its deployment of NMS for legitimation purposes. 3.2.1. Participant observation The first...
Jumia's partnership with Zipline is part of its commitment to providing affordable and eco-friendly delivery of online orders for consumers. In addition to its partnership with Zipline, Jumia works with Solar Taxi in Ghana and eBee in Kenya to achieve a ful...