After it was launched in the city of Lagos in the year 2012, it was not until 2014 that the company began entering into other African markets. The company opened offices in Uganda, Tanzania, Ghana, Cameroon, Algeria and Tunisia all in the year 2014. Jumia in the year 2015 raked in a ...
Jumia sells a wide range of products from electronics, apparel to home decor items. Established by Africa Internet Group (AIG) in 2012, Jumia Nigeria today attracts over 15 million visitors a month. The platform sells more than 6 million products. There are also...
Some countries include South Africa, Kenya, Ghana, and Zimbabwe. Uganda’s hard stance on crypto On May 6, a senior bank official stated that the Ugandan central bank was examining whether to issue a digital currency. Although the bank had not prohibited crypto, it had concerns about the ...
We collected our data from two subsidiaries of the company; Jumia Nigeria located in Lagos and Jumia Ghana located in Accra. We choose these subsidiaries for the data collection for the following reasons. First, the two subsidiaries exhibit different characteristics: Jumia was first established in ...